Low-carb CBD drinks are having a moment, and it is not just about another wellness fad. For many health-conscious consumers, these sparkling waters, seltzers, teas, and “functional” spritzers are becoming an easy way to cut back on sugar while still enjoying something that feels a little special at the end of a long day.
Market numbers back up the buzz. Recent research estimates the global CBD beverage market reached about $4.2 billion in 2024 and could grow to roughly $29.2 billion by 2033, a sign that consumers are actively seeking out CBD in drinkable, everyday formats rather than only in oils or gummies. Wider cannabis beverage forecasts also point to double-digit annual growth, with non-alcoholic drinks taking a growing share.
At the same time, public health messaging has been laser-focused on the downsides of sugar-sweetened drinks. The American Heart Association notes that sodas, sweetened teas, and energy drinks are the number one source of added sugars in many diets and that high intake is linked to obesity, type 2 diabetes, heart disease, and other chronic conditions. That steady drumbeat has nudged many shoppers toward beverages that advertise “low sugar,” “low carb,” or “no added sugar” on the label.
Low-carb CBD drinks slip neatly into that space. Many brands use naturally flavored sparkling water or lightly sweetened tea as the base, trimming carbohydrates to just a few grams per can or bottle. Consumers who already gravitate toward low-calorie seltzers or diet drinks often see CBD options as a small upgrade: the same refreshing experience, with the potential for extra relaxation or stress support.
That perceived benefit is another key reason for the category’s rise. CBD, or cannabidiol, is a non-intoxicating compound derived from hemp. Harvard Health and other respected medical sources note that CBD has shown promise for issues like anxiety, sleep problems, and certain types of pain, while emphasizing that research is still developing and products are not cure-alls. The World Health Organization and food science bodies describe CBD as generally well tolerated with a favorable safety profile when used in medicines, although they caution that side effects and drug interactions can occur and that more research is needed in foods and supplements.
Lifestyle plays a huge role, too. Low-carb CBD drinks fit seamlessly into everyday routines: a can alongside a laptop during late-afternoon emails, a chilled bottle shared with friends at a backyard gathering, or a lightly sparkling CBD tea sipped during an evening wind-down ritual. They feel more grown-up than soda, more wellness-oriented than traditional cocktails, and more interesting than plain water.
Of course, “low carb” does not automatically mean “healthy.” Nutrition experts still encourage people to read ingredient lists, keep an eye on added sweeteners, and remember that low-calorie sweetened beverages are best used as part of an overall pattern that prioritizes water and whole foods. For CBD itself, responsible brands provide third-party lab testing and keep THC levels within legal limits.
Still, from a lifestyle perspective, low-carb CBD drinks represent a clear shift: consumers are voting with their wallets for beverages that do more than simply taste good. They want something that supports their wellness goals, fits their social lives, and respects their desire to cut the sugar habit—one chilled can at a time.
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